To
While we’re all for tossing predictions around like avocado toast recipes on Instagram, what if the truth is somewhere between the fantasy and the fear mongering?
Exercising caution with any new technology is necessary. But choosing to be cautiously optimistic will open up a world of possibilities for our industry. The only way to understand the potential of new tech is to dive in head first and learn.
we must PLAY.
There are plenty of things about AI we don’t know, but one thing we do:
AI is not going to take your next job, but a person who knows how to use it just might.
CREATIVITY
CREATES
PROGRESS
Clamping down now is a bit like the church putting Galileo under house arrest for creating alternative models of the solar system: it’s a defensive reflex. While we can’t fully predict in abstract how AI will affect our businesses, ongoing and exploratory participation can help us determine how best to integrate it into our daily professional lives.
Enough ink has been spilled on the power of AI. The disruption of AI. The hypothesis of how AI will change everything. But who’s experimenting? As creatives and consultants, we have a duty to chart a course beyond convention. In short, we can play.
WE
CHOOSE
PLAY
These next few months, we’re going deep on a grand experiment. We are still in the early stages of understanding AI and its full potential. By experimenting with it, we aim to gain a deeper understanding of its capabilities and limitations to make informed decisions about how best to use it. And you get to follow along.
WHERE
WE’LL
PLAY
- Customer & User Research
- Messaging, Writing & Naming
- Value Propositions & Concept Testing
- Art Direction & Design
- Asset Production
- Risk & Governance
- HR & Recruitment
HOW
WE’LL
PLAY
A cross-functional group of Lippincotters (spanning strategy, engineering, design, and more) are getting our hands in the dirt to show how we can harness the power of AI in the field of creative consulting. We’ll touch different facets of our work, from brand name generation to customer research to brand expression design and beyond.
We choose creativity-led progress. We choose to believe humans and machines can be powerful together. And we choose not to talk about it from afar—but to test it out, get our hands in the sandbox, and really see what all this means.
